Drift
The Revenue Acceleration Platform.
Overview
Drift is a revenue acceleration platform that uses conversational marketing and conversational sales to help businesses connect with buyers in real-time. While not a traditional ABM platform, Drift is often used as a key component of an ABM strategy to engage website visitors from target accounts, qualify them, and connect them with the right sales representative instantly. It focuses on creating better, more personalized buying experiences.
✨ Key Features
- Live Chat & Chatbots
- Conversational Marketing & Sales
- Account-Based Chat
- Real-Time Visitor Intelligence
- Meeting Scheduling
- Email Marketing
🎯 Key Differentiators
- Strong focus on B2B sales and marketing
- Powerful AI for lead qualification and routing
- Deep integration with sales and marketing automation platforms
Unique Value: Connects sales teams with the best leads in real-time, using AI-powered conversations to shorten the sales cycle and increase revenue.
🎯 Use Cases (5)
✅ Best For
- Conversational marketing to engage and qualify leads.
- Real-time engagement with high-value website visitors.
- Accelerating the sales process by connecting buyers with reps instantly.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies looking for a full-suite ABM platform with advertising and analytics.
- Organizations with very low website traffic.
🏆 Alternatives
Offers a more sales-focused and B2B-oriented solution compared to Intercom, with a stronger emphasis on account-based marketing and lead qualification.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Advanced tier)
🔒 Compliance & Security
💰 Pricing
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