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Fomo

The original social proof marketing platform.

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Overview

Fomo is a social proof automation tool that increases conversions by showing off recent customer interactions on a website. It integrates with Wix to display notifications like recent purchases, new sign-ups, or positive reviews in real-time. This creates a sense of a busy, trusted store, which encourages new visitors to take action by leveraging the psychological effect of social proof.

✨ Key Features

  • Real-time notifications of sales, signups, and other actions
  • Integrates with hundreds of other apps to pull in data
  • Customizable notification templates and rules
  • Geolocational targeting for notifications
  • A/B testing and conversion tracking
  • Page-specific notification rules

🎯 Key Differentiators

  • Focus on honest, believable social proof (no fake notifications)
  • Extensive customization and targeting rules
  • Strong brand recognition as a pioneer in the social proof space

Unique Value: Provides an honest and powerful way to increase website conversions by showing prospective customers that they are not alone, building trust and creating a sense of urgency through real-time social proof.

🎯 Use Cases (4)

Building trust and credibility on an e-commerce site Increasing conversion rates by creating a fear of missing out (FOMO) Highlighting popular products and recent sales Showcasing positive reviews and social media activity

✅ Best For

  • Displaying a notification that says 'Sarah from California just purchased the...' on a product page
  • Showing a live feed of recent 5-star reviews from Google

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Low-traffic websites where the lack of notifications could have a negative effect
  • Businesses that prefer not to use any form of pop-up notifications

🏆 Alternatives

WiserNotify ProveSource UseProof

Fomo emphasizes authenticity and offers deeper customization and analytics than many simpler competitors, making it a choice for brands that are serious about optimizing their conversion rates with social proof.

💻 Platforms

Web

🔌 Integrations

Wix Shopify Mailchimp Zapier Instagram Google Reviews

🛟 Support Options

  • ✓ Email Support
  • ✓ Live Chat
  • ✓ Dedicated Support (Plus tier)

🔒 Compliance & Security

✓ GDPR ✓ SSO

💰 Pricing

$25.00/mo

✓ 14-day free trial

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