Forrester Decisions
Accelerate growth with a customer-obsessed research portfolio.
Overview
Forrester Decisions is a research subscription service, not a standalone software tool for managing AR. However, it is a critical tool used by Analyst Relations professionals. The 'Analyst Relations' service within Forrester Decisions provides AR managers with research, frameworks (like the Analyst Relations Value Map), data, and direct access to Forrester analysts for guidance on running and measuring their AR programs. It's a tool for strategy and best practices, rather than workflow management.
✨ Key Features
- Research on AR best practices
- Frameworks and models for AR strategy
- Access to proprietary data and benchmarks
- Analyst Inquiry and Guidance Sessions
- Peer networking events and roundtables
- Analyst Relations Value Map
🎯 Key Differentiators
- Focus on 'customer obsession' as a core strategic principle
- Actionable frameworks and models
- Direct access to leading analysts for guidance
- Research tailored to specific business functions
Unique Value: Provides AR professionals with the strategic insights, frameworks, and expert guidance needed to build and run a world-class analyst relations program.
🎯 Use Cases (5)
✅ Best For
- Strategic planning for AR programs
- Justifying AR investment and demonstrating value
- Professional development for AR managers
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Teams needing a CRM to track analyst interactions.
- Users looking for a tool to manage report submissions or schedule briefings.
- Organizations that do not engage with Forrester analysts.
🏆 Alternatives
Unlike AR workflow software that helps with execution, Forrester Decisions is a strategic tool that helps with planning and measurement. It provides the 'why' and 'how' for an AR program, directly from a leading analyst firm.
💻 Platforms
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (All clients tier)
🔒 Compliance & Security
💰 Pricing
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