Funnel
Marketing data, solved.
Overview
Funnel is a specialized data integration platform built specifically for the marketing domain. It automates the collection of data from over 500 marketing and advertising platforms, harmonizes it into a consistent, analysis-ready format, and feeds it to any destination, such as a data warehouse, BI tool, or dashboard. Funnel handles the complexities of marketing data, like currency conversion, custom metrics, and campaign naming conventions, saving marketers significant time.
✨ Key Features
- 500+ marketing data connectors
- Automated data collection and harmonization
- No-code data transformation and mapping tools
- Data warehousing capabilities (Funnel Data Warehouse)
- Flexible data export to any destination
- Designed for marketers, not just engineers
🎯 Key Differentiators
- Deep focus on marketing data sources and their complexities
- Powerful, no-code data transformation and harmonization layer
- All-in-one solution from collection to storage and export
- Ease of use for marketers
Unique Value: Funnel provides marketers with analysis-ready, reliable data without writing any code, allowing them to focus on insights instead of data preparation.
🎯 Use Cases (4)
✅ Best For
- Aggregating ad spend and performance data for large brands and agencies
- Powering marketing mix modeling (MMM) with clean, reliable data
💡 Check With Vendor
Verify these considerations match your specific requirements:
- General-purpose data integration (e.g., replicating production databases)
- Teams that need to integrate non-marketing data sources
🏆 Alternatives
Unlike general-purpose ETL tools like Fivetran, Funnel has deep, built-in knowledge of marketing data, which simplifies the transformation process significantly. Compared to competitor Supermetrics, Funnel is more focused on centralizing data in a warehouse and providing a robust data model, whereas Supermetrics is often used for direct-to-spreadsheet or BI tool reporting.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (Enterprise tier)
🔒 Compliance & Security
💰 Pricing
Free tier: Free plan for essential connectors and limited ad spend.
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