Hightouch
The Data Activation Platform.
Overview
Hightouch is a leading Data Activation and Reverse ETL platform. Instead of moving data into a warehouse, it does the opposite: it syncs data from a central data warehouse (like Snowflake, BigQuery, or Redshift) back into the operational tools that business teams use every day, such as CRMs. This allows teams to act on their data and analytics directly within their existing workflows.
✨ Key Features
- Reverse ETL
- Composable Customer Data Platform (CDP)
- Visual Audience Builder
- Data Sync to 200+ destinations
- Real-time data activation
- Developer-friendly features (Git sync, CI/CD)
🎯 Key Differentiators
- Focus on the Composable CDP architecture
- User-friendly audience builder for marketers
- Real-time streaming capabilities
Unique Value: Activates the data in your warehouse, making it actionable in the tools your business teams use every day.
🎯 Use Cases (4)
✅ Best For
- Syncing a 'Propensity to Buy' score, calculated in the data warehouse, to a custom field on the Salesforce contact object.
- Updating HubSpot contact lists with users who have performed specific actions within a product.
- Sending customer segments from the warehouse to Facebook Ads for targeted campaigns.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Extracting and loading data into a data warehouse (ETL/ELT)
- Internal workflow automation between two SaaS apps (iPaaS)
- Data transformation within the data warehouse
🏆 Alternatives
More flexible and powerful than traditional, bundled CDPs like Segment because it leverages the existing data warehouse as the source of truth. Competes directly with Census in the Reverse ETL space.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (Business tier)
🔒 Compliance & Security
💰 Pricing
✓ 14-day free trial
Free tier: 1 destination, basic features
🔄 Similar Tools in CRM Integrations
Zapier
An online automation tool that connects your favorite apps, such as Gmail, Slack, Mailchimp, and mor...
MuleSoft Anypoint Platform
A unified platform for iPaaS and full lifecycle API management to connect Salesforce with any app or...
Boomi
A cloud-native, low-code integration platform (iPaaS) for connecting applications and automating wor...
Workato
An enterprise-grade iPaaS for automating workflows across cloud and on-premise applications....
Celigo
An iPaaS platform specializing in business process automation, particularly for mid-market companies...
SnapLogic
An iPaaS that provides data integration, application integration, API management, and AI-powered aut...