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Improvely

Conversion Tracking and Click Fraud Monitoring

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Overview

Improvely is a marketing analytics platform that helps businesses track the performance of their online advertising, identify the source of every conversion, and protect their ad spend from click fraud. It provides a suite of tools for conversion tracking, A/B testing, and customer journey analysis.

✨ Key Features

  • Conversion tracking
  • Click fraud detection and monitoring
  • A/B split testing
  • Customer profiles and journey analysis
  • White-label reporting for agencies

🎯 Key Differentiators

  • Strong focus on click fraud detection
  • Clean and intuitive user interface
  • Affordable pricing for small businesses

Unique Value: Improvely helps businesses get the most out of their advertising budget by providing accurate conversion tracking and robust click fraud protection.

🎯 Use Cases (4)

Tracking the ROI of PPC campaigns Protecting ad budgets from fraudulent clicks Optimizing landing pages with A/B testing Analyzing the path to conversion for customers

✅ Best For

  • Identifying and blocking sources of click fraud in Google Ads campaigns
  • Attributing sales on an e-commerce store to specific ad creatives

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Users needing a free, basic analytics tool

🏆 Alternatives

ClickMagick Voluum RedTrack

Improvely's specialization in click fraud detection sets it apart from many other general-purpose ad trackers.

💻 Platforms

Web API

🔌 Integrations

Google Ads Facebook Ads Bing Ads Shopify WooCommerce API

🛟 Support Options

  • ✓ Email Support
  • ✓ Dedicated Support (NA tier)

🔒 Compliance & Security

✓ GDPR

💰 Pricing

$29.00/mo

✓ 14-day free trial

Free tier: NA

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