Meltwater
Media, Social & Consumer Intelligence
Overview
Meltwater provides a suite of solutions that span media intelligence, social media listening, consumer intelligence, influencer marketing, and sales intelligence. The platform helps PR, communications, and marketing professionals monitor their brand, understand their audience, track competition, and measure performance across a vast array of sources, including global news, social media, forums, and blogs. By analyzing billions of pieces of content daily, Meltwater aims to provide businesses with actionable insights to make more informed, strategic decisions.
✨ Key Features
- Global Media Monitoring (Online News, Print, Broadcast)
- Social Media Listening & Analytics
- Consumer Intelligence Dashboards
- Influencer Marketing Management
- Social Media Management & Engagement
- AI-Powered Insight Reports
- API Access
- Sales Intelligence
🎯 Key Differentiators
- Extensive media monitoring capabilities.
- Global data coverage.
- Powerful analytics and insights.
Unique Value: Provides a comprehensive view of a brand's online presence and the conversations happening around it, enabling data-driven strategic decisions.
🎯 Use Cases (7)
✅ Best For
- Tracking media mentions and share of voice for PR campaigns.
- Monitoring brand sentiment and identifying potential crises on social media.
- Identifying and vetting influencers for marketing collaborations.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Deep quantitative survey-based market research.
- Small businesses or startups with limited budgets.
🏆 Alternatives
Offers a broader scope of media monitoring beyond just social media compared to many social media management tools.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (All tier)
🔒 Compliance & Security
💰 Pricing
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