Merge

One API for all customer-facing B2B integrations.

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Overview

Merge is a unified API platform that allows developers to integrate once to offer a full category of integrations to their customers. By normalizing data from hundreds of APIs, Merge makes it easy for B2B companies to build customer-facing integrations for HR, payroll, recruiting, accounting, CRM, and more. The platform handles the full integration lifecycle, including authentication, data normalization, and maintenance.

✨ Key Features

  • Unified API for multiple SaaS categories
  • Data normalization
  • Managed authentication
  • Integration observability tools
  • Automatic issue detection
  • Custom Field Mapping
  • Single tenant architecture

🎯 Key Differentiators

  • Broad category coverage
  • Developer-friendly tools and documentation
  • Advanced observability features

Unique Value: Accelerate product roadmaps and drive revenue by offering hundreds of customer-facing integrations through a single, reliable API.

🎯 Use Cases (5)

Automated user provisioning Financial data aggregation for FP&A Powering AI and RAG applications with customer data Embedded integration marketplaces Payroll and benefits administration

✅ Best For

  • Adding HRIS integrations to automate employee onboarding.
  • Syncing accounting data for financial analysis tools.
  • Connecting to CRM systems to enrich customer profiles.

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Internal, one-off enterprise integrations (better suited for traditional iPaaS).
  • Consumer-facing integrations.
  • Use cases requiring extremely niche, long-tail API endpoints not covered by the unified model.

🏆 Alternatives

Apideck Finch Codat

Compared to building in-house, Merge saves significant engineering resources. Versus other unified APIs, it offers broader category coverage and more robust tooling for enterprise needs.

💻 Platforms

Web API

🔌 Integrations

Salesforce HubSpot Workday ADP QuickBooks NetSuite Greenhouse Zendesk

🛟 Support Options

  • ✓ Email Support
  • ✓ Live Chat
  • ✓ Dedicated Support (Expand tier)

🔒 Compliance & Security

✓ SOC 2 ✓ HIPAA ✓ BAA Available ✓ GDPR ✓ ISO 27001 ✓ SSO ✓ SOC 2 Type II ✓ ISO 27001 ✓ GDPR ✓ CCPA ✓ HIPAA

💰 Pricing

Contact for pricing
Free Tier Available

✓ 14-day free trial

Free tier: Free plan with limited linked accounts for development and early-stage startups.

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