Neustar Marketing Mix Modeling (by TransUnion)
Unified Marketing Analytics.
Overview
Formerly Neustar, TransUnion's Marketing Mix Modeling solution is part of their broader Unified Marketing Analytics suite. It differentiates itself by integrating robust, person-level identity data to create more accurate and granular models. This allows for a better understanding of how marketing impacts different audience segments. The solution combines traditional MMM with multi-touch attribution concepts to provide a holistic view of marketing performance.
✨ Key Features
- Integration of identity graph data
- Unified measurement approach (MMM + MTA)
- Audience-level insights
- Cross-channel analysis
- Privacy-conscious methodology
🎯 Key Differentiators
- Proprietary identity graph for enhanced data accuracy
- Unified analytics that bridge MMM and attribution
- Focus on privacy-safe measurement
Unique Value: Provides a more accurate and granular view of marketing performance by unifying MMM with person-level identity data in a privacy-compliant way.
🎯 Use Cases (4)
✅ Best For
- Media mix optimization for financial services
- Channel effectiveness measurement for automotive brands
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Startups and small businesses
- Companies seeking a simple, self-serve tool
🏆 Alternatives
Offers a data enrichment layer through its identity graph that is not available in most other MMM solutions, leading to potentially more accurate models.
💻 Platforms
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (All tier)
🔒 Compliance & Security
💰 Pricing
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