Podtrac
Podcast Audience Measurement and Advertising.
Overview
Podtrac is one of the original podcast analytics companies, offering free, IAB compliant measurement for podcasters. It provides data on downloads, audience trends, and demographics. Podtrac also publishes industry-wide podcast rankings and offers advertising services, connecting publishers with brands.
✨ Key Features
- Audience Measurement
- Unique Listener Insights
- Podcast Rankings
- Ad Campaign Tracking
- Demographic Surveys
🎯 Key Differentiators
- Long-standing reputation in the industry
- Completely free measurement service
- Publishes influential industry-wide podcast rankings
Unique Value: Provides free, independent, IAB-certified verification of podcast audience numbers, which is the standard currency for advertisers and sponsors.
🎯 Use Cases (4)
✅ Best For
- Independent verification of podcast statistics for advertisers
- Gaining demographic insights beyond what hosting providers offer
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Users looking for a podcast hosting solution
- Creators who need real-time, minute-by-minute analytics
🏆 Alternatives
While newer tools may offer more granular or real-time data, Podtrac remains a trusted, free standard for third-party measurement, essential for advertising validation.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
🔒 Compliance & Security
💰 Pricing
Free tier: The core measurement service is free.
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