Pumpjack Dataworks
Know Your Fan.
Overview
Pumpjack Dataworks provides a customer data platform (CDP) called Fanbank™, which is designed to help sports organizations consolidate their fan data from various sources. The platform creates a unified view of each fan, allowing organizations to understand fan behavior, segment their audience, and identify new revenue opportunities. Pumpjack Dataworks also offers a marketplace for sports and entertainment fan data, enabling rights holders to monetize their data assets.
✨ Key Features
- Customer Data Platform (CDP)
- Data unification
- Single customer view
- Audience segmentation
- Fan valuation (transactional, commercial, and profile value)
- Data monetization marketplace (Fanbank™)
🎯 Key Differentiators
- Focus on quantifying the value of fan data
- Fan data monetization marketplace
Unique Value: Helps sports organizations not only to understand their fan data but also to quantify its value and unlock new revenue streams through data monetization.
🎯 Use Cases (4)
✅ Best For
- Used by teams, leagues, and federations to manage and monetize their fan data.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- NA
🏆 Alternatives
Offers a unique focus on the commercial value of fan data and a marketplace to monetize it.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Dedicated Support (Enterprise tier)
🔒 Compliance & Security
💰 Pricing
Free tier: NA
🔄 Similar Tools in Fan Experience
Cortex
An end-to-end fan engagement platform connecting data, content, and commercial assets for sports org...
Monterosa / Interaction Cloud
A real-time engagement platform that helps media and sports organizations gamify their digital produ...
Genius Sports
A sports data and technology company providing fan engagement solutions through data-driven marketin...
LiveLike
Transforms passive audiences into engaged communities through interactive and social features....
FanCompass
A digital fan engagement platform that helps sports organizations acquire fan data and monetize the ...
Tally
A form builder that can be used for fan engagement through surveys, quizzes, and data collection....