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Salesforce Identity for Customers

Connect, engage, and empower your customers with a single, trusted identity.

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Overview

Salesforce Identity for Customers enables businesses to create branded, seamless, and secure digital experiences for their customers. It allows users to log in with a single identity across all of a company's sites, apps, and products. The solution is built on the Salesforce Platform, providing deep integration with Sales Cloud, Service Cloud, and other Salesforce products.

✨ Key Features

  • Single Sign-On (SSO)
  • Social Login
  • Self-Registration
  • Profile Management
  • Multi-Factor Authentication (MFA)
  • Identity Verification

🎯 Key Differentiators

  • Seamless integration with the Salesforce CRM platform
  • Ability to create a 360-degree view of the customer
  • Leverages the security and scalability of the Salesforce Platform

Unique Value: Enables businesses to connect with their customers in a whole new way by providing a single, trusted identity that unlocks a personalized and engaging experience.

🎯 Use Cases (3)

Creating a unified customer identity across all digital touchpoints Personalizing the customer experience Securing customer data

✅ Best For

  • Providing a single login for customers across a company's e-commerce site, community portal, and mobile app
  • Using customer data to deliver personalized marketing and service
  • Meeting compliance requirements for customer data protection

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Organizations that do not use Salesforce may not be able to fully leverage the benefits of this solution.

🏆 Alternatives

Okta Microsoft Entra ID SAP Customer Data Cloud

Offers a level of integration with Salesforce CRM that is unmatched by any other CIAM provider.

💻 Platforms

Web API

🔌 Integrations

Deeply integrated with the Salesforce ecosystem Third-party applications through AppExchange

🛟 Support Options

  • ✓ Email Support
  • ✓ Live Chat
  • ✓ Phone Support
  • ✓ Dedicated Support (Available with Salesforce Premier Success Plans tier)

🔒 Compliance & Security

✓ SOC 2 ✓ HIPAA ✓ BAA Available ✓ GDPR ✓ ISO 27001 ✓ SSO ✓ SOC 2 ✓ ISO 27001 ✓ HIPAA ✓ GDPR

💰 Pricing

Contact for pricing

✓ 30-day free trial

Free tier: NA

Visit Salesforce Identity for Customers Website →