Adobe Experience Platform Launch
The next generation of tag management.
Overview
Adobe Experience Platform Launch is a tag management system that enables customers to deploy and manage analytics, marketing, and advertising tags. It is deeply integrated with the Adobe Experience Cloud, allowing for seamless data collection and activation across Adobe's suite of products.
✨ Key Features
- Rule builder for defining tag behavior
- Extensions for Adobe and third-party tools
- Enterprise publishing workflows
- Open APIs for automation
- Asynchronous loading
🎯 Key Differentiators
- Deep, native integration with the Adobe Experience Cloud
- Enterprise-grade workflows and permissions
- Extensibility through an app-store-like model for extensions
Unique Value: Unifies and simplifies the deployment of all marketing technologies for Adobe Experience Cloud customers, ensuring seamless data flow and activation.
🎯 Use Cases (4)
✅ Best For
- Deploying Adobe Analytics and Adobe Target on a website
- Managing tags within a large, regulated enterprise
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Organizations not invested in the Adobe Experience Cloud ecosystem
🏆 Alternatives
Offers unparalleled integration with Adobe products, making it the superior choice for Adobe-centric organizations over vendor-neutral or free tools.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Bundled tier)
🔒 Compliance & Security
💰 Pricing
🔄 Similar Tools in Cloud Tagging Tools
Google Tag Manager
A free tag management system that allows you to manage and deploy marketing tags (snippets of code o...
Tealium iQ Tag Management
An enterprise-level tag management system that helps organizations manage and control their customer...
Segment
A customer data platform (CDP) that collects, cleans, and controls customer data, with tag managemen...
Piwik PRO Tag Manager
A tag management system that is part of a privacy-first analytics suite, offering strong data govern...
Matomo Tag Manager
A free and open-source tag management system that is part of the Matomo analytics platform, giving u...
RudderStack
An open-source, warehouse-native Customer Data Platform (CDP) that helps you collect, transform, and...