Google Tag Manager
Manage all your website tags without editing code.
Overview
Google Tag Manager (GTM) is a user-friendly, web-based interface that simplifies the process of adding and updating website tags, including those for analytics, conversion tracking, and remarketing. It allows marketers to deploy tags without having to modify the website's code, increasing agility and reducing reliance on IT.
✨ Key Features
- Web and mobile app support
- Templates for Google and third-party tags
- Asynchronous tag loading
- Version control and workspaces
- Security features and error checking
- Server-side tagging
🎯 Key Differentiators
- Completely free
- Seamless integration with Google's ecosystem
- Large community and extensive documentation
Unique Value: A free, simple, and reliable way to manage website and app tags, empowering marketers and reducing developer dependency.
🎯 Use Cases (4)
✅ Best For
- Implementing Google Analytics tracking
- Adding Google Ads conversion and remarketing tags
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Complex enterprise data governance without additional tools
🏆 Alternatives
While enterprise alternatives offer more advanced data governance and customer data platform features, GTM is the unbeatable free solution for core tag management.
💻 Platforms
🔌 Integrations
🔒 Compliance & Security
💰 Pricing
Free tier: N/A
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