Gain Theory
A global foresight consultancy.
Overview
Gain Theory, part of WPP, is a global consultancy focused on marketing effectiveness. They provide services including marketing mix modeling, brand and customer analytics, and strategic consulting. Their approach is to use data and advanced analytics to help clients understand the current and future impact of their marketing investments, enabling them to make smarter decisions and drive growth. They operate as a high-touch consulting partner for large enterprises.
✨ Key Features
- Marketing Mix Modeling and ROI analysis
- Strategic consulting services
- Multi-touch attribution (MTA)
- Brand and customer analytics
- Forecasting and simulation
🎯 Key Differentiators
- Part of the WPP network, providing deep advertising industry context
- Focus on 'foresight' and future-proofing marketing strategy
- Combines high-end analytics with strategic consulting
Unique Value: Combines cutting-edge marketing analytics with deep industry expertise and strategic foresight to help the world's largest brands navigate complexity and accelerate growth.
🎯 Use Cases (4)
✅ Best For
- Global marketing effectiveness programs for WPP clients
- Complex measurement for multi-brand enterprises
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies seeking a self-serve SaaS platform
- Small businesses with straightforward needs
🏆 Alternatives
Offers a more strategic, forward-looking consulting engagement than pure-play analytics providers, leveraging the scale and knowledge of the WPP network.
💻 Platforms
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (All tier)
🔒 Compliance & Security
💰 Pricing
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