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📁 Data Integration & ETL
📋 Reverse ETL
🔧 Grouparoo

Grouparoo

The Open Source Reverse ETL Framework.

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Overview

Grouparoo was a pioneering open-source Reverse ETL platform that allowed organizations to sync data from their data warehouse to various business applications. It was designed with a focus on code-based configuration, providing flexibility and version control for data teams, while also offering a UI for business users. In 2022, Grouparoo was acquired by Airbyte, and its team and technology are being integrated into the Airbyte platform to bolster its Reverse ETL capabilities. While the standalone product is being phased out, its principles and features live on within Airbyte.

✨ Key Features

  • Open Source
  • Reverse ETL
  • Code-based configuration (DevOps friendly)
  • UI for business users
  • Plugin architecture for extensibility
  • Self-hostable

🎯 Key Differentiators

  • Open-source and self-hostable.
  • Strong emphasis on configuration-as-code.
  • Balanced UI for both technical and non-technical users.

Unique Value: Provided a free, open-source, and self-hostable Reverse ETL solution that gave companies full ownership and control over their data activation pipelines.

🎯 Use Cases (4)

Syncing customer data to marketing automation platforms. Enriching support tickets with user data. Creating targeted email lists. Keeping sales and marketing data in sync.

✅ Best For

  • A company self-hosting Grouparoo to maintain full control over their customer data pipeline.
  • Using the configuration-as-code feature to manage Reverse ETL jobs in Git.
  • Empowering a marketing team to build audiences with the UI.

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Companies looking for a fully managed, cloud-hosted solution with enterprise support (as the standalone product is now part of Airbyte).

🏆 Alternatives

Hightouch Census Airbyte

As an open-source tool, it was a free alternative to paid SaaS products like Census and Hightouch, offering greater control at the cost of requiring self-hosting and maintenance. Its technology is now a key part of Airbyte's more extensive platform.

💻 Platforms

Web Self-Hosted

🔌 Integrations

Salesforce Marketo Mailchimp HubSpot Zendesk Snowflake Google BigQuery Amazon Redshift PostgreSQL

🔒 Compliance & Security

✓ GDPR ✓ GDPR (if self-hosted correctly)

💰 Pricing

Contact for pricing
Free Tier Available

Free tier: The open-source product is free.

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