Onalytica
The #1 B2B Influencer Marketing Platform
Overview
Onalytica is a B2B influencer marketing software and services provider that helps businesses connect with and build relationships with topical experts and influencers. Their platform uses a proprietary algorithm to discover relevant influencers, provides tools for managing engagement, and offers analytics to measure the impact of influencer programs. While primarily focused on influencer marketing, it is often used for analyst relations due to its discovery and relationship management capabilities.
✨ Key Features
- Influencer Discovery Engine
- Relationship Management
- Content Curation and Sharing
- Program Measurement and Reporting
- Social Media Listening
- Influencer Network Mapping
🎯 Key Differentiators
- Strong focus on B2B and enterprise tech
- Proprietary influencer discovery algorithm
- Combines software with professional services
- Deep analytics on influencer engagement and content performance
Unique Value: Provides a data-driven approach to identifying, managing, and measuring relationships with B2B influencers and analysts, enabling brands to build authentic advocacy and drive business results.
🎯 Use Cases (5)
✅ Best For
- Identifying and vetting B2B influencers and analysts
- Managing influencer engagement campaigns
- Measuring the ROI of influencer marketing
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Purely internal AR workflow management without an external discovery component
🏆 Alternatives
Onalytica offers a more specialized focus on B2B and technology influencers compared to general consumer-focused platforms, and provides a combination of a powerful software platform with expert consulting services.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (All Tiers (Dedicated Account Manager) tier)
🔒 Compliance & Security
💰 Pricing
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