Proof Analytics
The Business GPS for Marketing.
Overview
Proof Analytics is a marketing and sales analytics platform that goes beyond traditional ROI metrics. It uses automated regression modeling and time-series analysis to show the causal relationships between marketing activities and overall business performance, including financial metrics. The platform is designed to help marketers prove their value and optimize for what matters most to the C-suite.
✨ Key Features
- Automated regression modeling
- Causation and correlation analysis
- Connection to financial metrics (cash flow, etc.)
- Marketing optimization and simulation
- Built on the Salesforce platform
🎯 Key Differentiators
- Deep integration with the Salesforce ecosystem
- Focus on connecting marketing to C-suite metrics like cash flow
- Automated causality and regression analysis
Unique Value: Provides a clear, automated way to prove and predict marketing's causal impact on core business and financial outcomes, natively within the Salesforce ecosystem.
🎯 Use Cases (4)
✅ Best For
- Connecting marketing campaigns to sales pipeline in B2B
- Justifying marketing budgets with financial data
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies not using Salesforce
- Simple media mix modeling without a focus on financial outcomes
🏆 Alternatives
Offers a much tighter integration with sales and CRM data than standalone MMM tools, and focuses more on business finance metrics than just marketing ROI.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Enterprise tier)
🔒 Compliance & Security
💰 Pricing
✓ 14-day free trial
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