Prowly
Your all-in-one PR software.
Overview
Prowly is a PR and media relations software that provides tools for finding media contacts, creating and distributing press releases, and managing outreach. Acquired by Semrush, it integrates PR workflow with broader digital marketing insights. While not a specific AR tool, its media database can be used to find analysts with a media footprint, and its CRM capabilities can be adapted to manage those relationships and track interactions.
✨ Key Features
- Media Database (over 1 million contacts)
- PR CRM
- Press Release Creator
- Email Distribution & Analytics
- Online Newsrooms
- Media Monitoring
🎯 Key Differentiators
- All-in-one workflow from contact discovery to coverage tracking
- User-friendly interface, particularly for SMBs
- Integration with Semrush data provides additional SEO context
- Affordable pricing compared to some enterprise competitors
Unique Value: Streamlines the entire media relations workflow into a single, affordable, and easy-to-use platform, making professional PR accessible to more businesses.
🎯 Use Cases (5)
✅ Best For
- PR outreach for small to mid-sized businesses
- Creating and hosting online newsrooms
- Managing media contacts in a centralized CRM
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Enterprise-level AR programs requiring deep, analyst-specific features and databases.
- Teams needing comprehensive monitoring beyond online news and mentions.
🏆 Alternatives
Prowly offers a more integrated and user-friendly experience for core PR tasks than trying to stitch together separate tools. Compared to larger platforms like Cision, it is more focused on the needs of smaller teams and is more affordable, though less comprehensive in its monitoring and analytics.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (Professional tier)
🔒 Compliance & Security
💰 Pricing
✓ 7-day free trial
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