ScanmarQED
Marketing Intelligence. Simplified.
Overview
ScanmarQED offers a combination of software and consulting to help businesses with marketing analytics. Their core platform, ROImix, is a marketing mix modeling tool that enables users to measure the effectiveness of their marketing investments. They aim to simplify the complexity of MMM and make insights more accessible to marketers through user-friendly software, dashboards, and expert support.
✨ Key Features
- ROImix software platform for MMM
- Marketing reporting and dashboards
- Consulting and support services
- Scenario planning and optimization
- Data integration capabilities
🎯 Key Differentiators
- Hybrid model of software and service
- Focus on simplifying MMM for marketers
- Long-standing presence in the European market
Unique Value: Makes sophisticated marketing mix modeling accessible and understandable for marketers through a combination of user-friendly software and expert guidance.
🎯 Use Cases (4)
✅ Best For
- MMM for brands in the Benelux region
- Simplifying marketing analytics for marketing teams
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Large-scale, global MMM projects requiring a major consultancy
- Teams focused on open-source, code-based solutions
🏆 Alternatives
Provides a more hands-on software solution than pure consultancies, and more dedicated support and expertise than pure self-serve SaaS platforms.
💻 Platforms
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (All tier)
🔒 Compliance & Security
💰 Pricing
🔄 Similar Tools in Marketing Mix Modeling
Recast
Provides a Bayesian marketing mix modeling platform to help brands measure and optimize their market...
Mutinex
A SaaS platform that uses marketing mix modeling to help businesses make better marketing investment...
Sellforte
An AI-powered marketing optimization platform that helps retailers and CPG brands measure and optimi...
Nielsen
A leading global measurement and data analytics company providing comprehensive marketing mix modeli...
Neustar Marketing Mix Modeling (by TransUnion)
An advanced marketing mix modeling solution that integrates identity data for more accurate measurem...
Robyn (by Meta)
Meta's open-source R package for performing marketing mix modeling....